Graphic 
Experiential 
UIUX
Pratt Institute
Cross Platform Design 
Prof. Diego Kolsky

Madhappy

Physical—Pop-Up Store:
Digital—Electronic Diary App
Behavioral—AR Filter Effects


4Qs:
Purpose:
Hoping to build a world enriched by optimism and solidarity, actively
contributing to the improvement of mental.
Promise:
Everything we do empowers and supports your journey toward mental health.
Our products are not just fashion statements;
they are beacons of optimism, designed to inspire and uplift.
Value:
Effective optimism messages
Unique Community - interactive with people
Fashionable, Innovative
Inclusive, Ethical and Sustainable
Personality:
Magician, Explorer, Everyman
Inclusive, positive life, happiness, cozy vibe, interesting, colorful
Pop-up store - Mindful Journey
Where provide a interesting and relaxing experience for visitors, learn about the
brand and educating participants caring about their mental health

Functions:

Learning about our product:
Explore how every choice impacts mental health, from the clothes we wear
to the materials we surround ourselves with.
Community Building:
People can co-create messagesand contribute to building an optimistic and
supportive world.
Emotional Well-being:
Take a fresh look at your inner emotions, identify their needs, and learn how
to care for them. Encourage participants to share their worries and spread
happiness within the community.
Meditation Experience:
Offer guided meditation sessions to help visitors cope with stress and
anxiety, promoting mental clarity and relaxation.



Madhappy


Digital—Electronic Diary App
The app can offer a safe space for self-expression, it also serve as a digital diary and a resource hub for individuals seeking to track their moods, gain self-awareness, and access relaxation and mental health knowledge. Hoping this app will make a positive impact on the lives of its users and contribute to building a happier and healthier community.





Functions:

Mood Tracking

Tracking current mood can help gain insights into their emotional well-being
Digital Diary
Users can maintain a personal diary, jotting down thoughts, feelings, and experiences. Jot down your worries and stresses & Share your cheerful, letting happiness circulate among everyone.
Calendar and Mood Verification
The app will feature a calendar view that displays mood trends and patterns over time. Users can visually verify their emotional progress and identify areas for improvement.
Meditation Section
Guided meditations or breathing exercises
Helping users manage stress, anxiety.
Connect to Podcast
Gain insights into mental health through podcasts


Madhappy


Behavioral—AR Filter Effects
The project aims to create AR special effects that provide users with a positive experience and spread happiness and optimism.


Functions:

Spread Happiness:
Develop special effects that evoke happiness, positivity, and
optimism. Enhance user engagement by incorporating interactive elements
within the special effects.
Social Sharing:
Encourage users to share their moments of joy on social media
platforms, fostering a community around the special effects.